OLED (organic light-emitting diode) TVs use a revolutionary technology for truly exceptional picture quality. This bold new product category offers a thinner, lighter TV with unbeatable performance and all of LG's newest, best features. Brilliantly Simple - OLED pixels are self-lighting, meaning they can switch on and off individually. This enables a bright, crisp picture with true blacks, for infinite contrast. And without the need for a backlight, LG OLED TV offers this amazing picture in a chassis that is remarkably thin and light. Ultra Clarity - LG ULTRA HD TVs contain 8.3 million pixels, so their resolution is four times that of Full HD. The result? Breathtaking clarity and fine picture details that will amaze, even when viewed up close. Vivid Color - LG's 4 Color Pixel technology adds a white sub-pixel to the more conventional three colors (red, green and blue) that enhances both the range and accuracy of colors. This considerably improves the OLED pixels' ability to express realistic colors and represents a giant step ahead of traditional LCD television. The revolutionary technology inside LG OLED TV delivers truer, more lifelike colors, crisper images and infinite contrast that makes everything you watch look better than you've ever seen it. LG OLED Picture Quality is quite honestly in a class by itself. Infinite Contrast - LG OLED TV's self-lighting pixels switch off completely when reproducing black. With no light bleed, LG OLED achieves absolute black levels, for infinite contrast. Incredible Color - The self-lighting 4 Color Pixels of LG OLED TV render a wider range of more accurate colors, closer to what you'd see in nature. Built upon the absolute blacks of OLED, these colors are more vibrant than has ever been possible and must be seen to be believed. Ideal Curve - OLED is the ideal TV technology for curved screens, because its wide viewing angle assures a consistently beautiful picture across the entire screen with virtually no variance. Prepare yourself for the ultimate evolution in real entertainment. 4 times the resolution of Full HD enhances everything you watch with precise detail. Enjoy the true value of 4K resolution on LG ULTRA HD TV. 4K Resolution - ULTRA HD resolution is four times that of Full HD for brilliant clarity and deep details that amaze, even when viewed up close. 4K Upscaler - You can now enjoy 4K in more ways than ever. The 4K Upscaler enhances the details of broadcasts, movies and sports to near 4K quality, giving you picture perfection in new and exciting ways. 4K 60P HEVC - HEVC supports 4K video with 60 frames per second delivering clear and blur-free motions. Now you can enjoy 4K quality content via Internet streaming or USB without requiring support from any extra device. LG webOS TV is designed to
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